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Social Media And Other Ways To Generate New Business
Posted By: admin
Posted Date: June 4, 2020
Many people will have been staring at the inside of their houses for a few months. It’s highly likely that lots will be looking to make some changes to brighten their homes.
As tilers, it is a great time to start letting people know that you are out there and raring to go.
It may sound daunting but building and hosting a website can be a cost effective and simple process. Providers such as Wix, Squarespace and GoDaddy offer complete packages with simple to use templates. You’ll just need to provide a great description of your services and some quality images.
It is still possible to have an effective Facebook page for your tiling business which is free. There are many options to pay to promote your page, and some are worth considering, where you only pay for the number of clicks your posts generate. Use your friends and family to share your page and remember to keep new content appearing regularly.
A regular blog can be a productive part of marketing yourself. Do some research and read up on popular blogs kept by other sole tradespeople. You’ll find they are the ones which produce consistently regular material. They will also be the blog posts which aren’t all sell, sell, sell. Imagine your customers’ tiling quandaries and answer them before they are even asked. Articles about different types of tiles for different rooms are great for appearing on potential new customers’ searches.
It is still free to have a Google business profile and you should absolutely have one. Set up a business account and you’ll find you can be found across searches and also via Google Maps. You can include images from your portfolio and give all your contact details. There are iOS and Android apps too to help you manage your business on the move.
Paying to be featured on one of the new trade directory sites and apps could be lucrative. As with all digital promotion, fill your entry with as much detail and examples of your work as you can. Many of these trader directories are promoting via television and radio advertising on your behalf.
The Tile Association
An independent body which has a directory of tilers, and their logo can add some kudos to your marketing material. They can inspect work when a dispute occurs and support you through this. Being listed as one of their approved tilers puts your name forward to the thousands of hits their website gathers each month.
Pinterest, Twitter and Instagram
All social media sites are worth having a presence on. Most offer free entry level packages for business as well as more premium packages to push your brand. Only use the social media sites which you know you will have time to post regular content on. It might be worth investigating whether using a social media manager or marketing agency to post regularly on your behalf might be beneficial in the long term.
If you’ve been unable to work during this pandemic, why not consider refreshing your skills with one of our courses? Get in touch today and see how we can help you get your business back up and running.